Connecting Instagram lets Kinn track specific creators and posts, pulling in both how they're performing and what viewers are saying. Like the TikTok source, it's built for measuring creators who are promoting your product — a roster of paid partners, for example — so you can see their reach and read the response in one place instead of checking each profile by hand.
What it pulls in
For each profile or post you track, Kinn pulls both sides of the picture:
- Performance metrics — views, likes, comments, shares, and other engagement signals
- Comments — the comment threads on the tracked posts
You can track at two levels, and mix them freely:
- Profiles — follow a creator's account and Kinn picks up their posts and Reels.
- Post URLs — hand Kinn a list of specific Reel or post URLs to track just those.
Kinn reads only public content here. There's no account to connect or authorize — you simply give Kinn the profiles or post links you want it to follow.
How to connect
- From your dashboard, go to Sources → Add source → Instagram.
- Add what you want to track. You can combine both types:
- Paste a creator's profile to follow their posts and Reels.
- Paste a list of Reel / post URLs to track just those.
- Wait for the initial sync to finish. Once it shows as synced, you can run your first query.
For measuring a sponsorship campaign, tracking the specific URLs of the sponsored posts gives you the cleanest before-and-after comparison. Track a full profile when you want ongoing coverage of a creator instead.
What you can now ask and do
Once Instagram is connected and synced, try:
- How are the creators promoting us performing this month?
- Which sponsored Reel got the most engagement?
- Compare views and likes across our paid creators.
- What are people saying in the comments on this creator's post?
- Which posts are driving the most discussion?
See Writing good queries for sharper questions, and Example queries for a fuller library.